Maruti Ertiga : Is The LUV That Luvable?

Maruti Suzuki, have been producing the perfect Indian cars for almost 3 decades now, and it’s superior hand over other brands is clearly seen in the stat, that it covers almost 45% of  Indian passenger car market. Maruti though owes it’s success to the Indian Middle class family, which obviously is attracted towards Maruti models, for it’s fuel efficiency and low maintenance cost. There are certain brands that hold a special position in consumer hearts, like Apple, Rolex, Nike etc., as they are reliable and no second thought is required in judging their quality, Maruti holds a similar position in Indian hearts as the question “Kitna Deti Hai” , is best answered by Maruti.

Continuing in it’s production of simple but consumer utility vehicles,company has launched Maruti Ertiga in india, priced at around Rs 6,00,000-8,50,000, with Ertiga Maruti has now entered in almost all segments of the auto industry. Maruti Ertiga  the 7 seater LUV’s launch has also announced Maruti’s entry into the utility segment of cars where the company is currently not a major player. Maruti in India has a bee-line of cars including some of the best selling ones in almost every segment. It has Maruti Gypsy and Maruti Grand Vitara in the SUV segment; however these have meager sales as compared to SUVs of other brands. Besides, there are vans including Maruti Omni and Maruti Eeco that provide good option and are value for money cars but still used mainly be fleet owners.Maruti Ertiga is the first utility vehicle which is targeted as a premium product and is equipped with such features which attract urban audience.  Although it’s an MPV(Multi-Purpose Vehicle ), Maruti is trying to create an all new segment called LUV(Life Utility Vehicle), with most of commuters trying to shift from the hatch back category, to something bigger, Maruti is trying to capitalize on this sentiment of Market. But is it’s Ertiga LUV that Luvable, here are it’s specs.

LOOKS (EXTERIOR)

Look wise, Maruti has tried to keep it as simple as it can and looking from front which is a combo of Swift and Ritz, it is hard to tell it’s really a 7-seater, the headlamps are inspired from the Swift and Bonnet from Ritz.  The wheelbase is of 2740mm  and the additional third row seats have rendered a lengthy appearance to Ertiga, with the total length being 4265mm. From the rear, again there is the small car feeling again with small cluster of the tail lamps and a spoiler adding a bit of sportiness. Moreover, the stylish MPV has a remarkable ground clearance of 185mm and the chassis and body weight of petrol and diesel variants comes up to 1160kg and 1235 kg, respectively.

INTERIORS

There is a feeling of Deja Vu as you enter into front seat of Maruti Ertiga, as it is much similar to Swift, with only color composition and a few chunk of metal finishing separating it from Swift. The second row gets a 60:40 split, with the seats capable of sliding (240mm) and reclining, increasing the space available. The front seats have been carved out from the back to increase leg room, there is also a centre arm rest.  Access to third row is easily achieved by folding down the second row seat and sliding it forward.  Third row passengers also get armrests along the side of the vehicle.  The space for storage is ample after folding the last 2 rows, and you can easily place even big sized things inside, so next time you go shopping in your Maruti Ertiga no need to limit it due to shortage of space.

ENGINE AND FUEL EFFICIENCY

An all-new K-series 1.4-litre VVT engine will grace the petrol variant producing 95 PS of power and 130Nm of torque with a fuel efficiency of 16.02 kmpl , the 1.3 litre Super Turbo DDiS engine will produce 90 PS of power and 200Nm torque with a fuel efficiency of 20.77 kmpl. The company is also coming out with a Diesel variant and,  the diesel car model comes powered with a 1.3L multijet turbo diesel engine with DDiS (Direct Diesel Injection System) with a displacement of 1248 cc and power of  90 PS.

MARUTI ERTIGA  FEATURES:

  • Maruti Ertiga car has anti lock breaking system(ABS) which is very important from safety point of view.
  • The Fuel Lid of Maruti Ertiga can be opened with help of a remote.
  • The company has fitted AC in second row also.
  • Maruti Ertiga has a feature of door belt reminder for the driver seat only.
  • Company fitted music system will come with 4+2 speakers and USB compatibility.

PRICING 

Maruti Ertiga price:  Rs. 5.89 lakh for LXi, Rs.6.60 lakh for VXi, Rs.7.30 lakh for ZXi, Rs.7.30 lakh for LDi, Rs.7.90 lakh for VDi, and Rs.8.45 lakh for ZDi. Seeing Maruti Ertiga price and specs one for now can say that the LUV is indeed a LUVly buy.Maruti Ertiga price is much more less than the facilities it provides.

I hope you all like the information shared above .I personally feels that Maruti Ertiga price,engine,interior and other features makes it a great deal.

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Puneet Tyagi is a Founder and CEO of13mania.He is a law student from delhi. He writes about Blogging, Technology, Gadgets etc.

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